SDM College of Ayurveda Udupi. Speaking at the inauguration of the seminar, chief guest Dr. H.J. Gowri consultant paediatrician, Sonia Clinic, Manipal said that beauty is an important aspect of women. Many cosmetic products are utilized for beautification.apart From women, even men have started giving importance to beauty. Many beauty products for men have also been introduced in market. But the real beauty lies in one’s self confidence and smile on face. SHRINGARA an Ayurvedic cosmetology OPD was inaugurated and e-souvenir of the national seminar was released by the chief guest. The function was presided by Dr. Muralidhar Sharma, Medical Superintendent, SDM college of Ayurveda and hospital Udupi. Chief organising secretary for the function Dr. Mamatha K.V., Professor and HOD, Dept. of Prasutitantra and Streeroga, SDMCA Udupi welcomed the gathering and highlighted the importance of developing a separate wing of cosmetology in Ayurveda. She said that it is the responsibility of every Ayurvedic physician to utilise the various concepts of cosmetology explained in Ayurveda classics for the wellbeing of society, as people are misguided by fake herbal products in the name of Ayurveda. Dr. Likitha D. N organising secretary and Assistant Professor, Dept. of Basic Principle proposed vote of thanks. Assistant professors Dr. Harshitha. M. S and Dr. Niveditha Shetty compered the programme.